Find signs within our environment and evolve the research for the sign we choose. Develop the ideas using the same materials as the original sign. Use the communication intent of the original piece and then create a visual system to serve the need.

Among dozens of signs I found on street, I selected the promotion sign for the Ripe Fruit Writing program. I started with analyzing the message intentions of the sign and the possible formats for different messages. Based on my research, I came up with three key words: creative, passionate and elegant. I created posters, booklet, and websites to serve the need of promoting the Ripe Fruit Writing program.